At www.citybrandsindex.com there is a list which measures the brand identity of cities.
The list is made by the following properties:
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| The Presence This point of the City Brands Hexagon is all about the cityÂ's international status and standing. In this section, we ask how familiar people are with each of the 30 cities in the survey, whether they have actually visited them or not, and ask what the cities are famous for. We also ask whether each city has made an important contribution to the world in culture, science, or in the way cities are governed, during the last 30 years. The Place Here, we explore peopleÂ's perceptions about the physical aspect of each city: how pleasant or unpleasant they imagine it is to be outdoors and to travel around the city, how beautiful it is, and what the climate is like. The Potential This point of the City Brand Hexagon considers the economic and educational opportunities that each city is believed to offer visitors, businesses and immigrants. We ask our panels how easy they think it would be to find a job in the city, and, if they had a business, how good a place they think it would be to do business in. Finally, we ask whether each city would be a good place for them or other family members to get a higher educational qualification. The Pulse The appeal of a vibrant urban lifestyle is an important part of each cityÂ's brand image. In this section, we explore how exciting people think the cities are, and we ask how easy people think it would be to find interesting things to do, both as a short term visitor and as a long term resident. The People The people make the city, and in this point of the hexagon we ask whether our respondents think the inhabitants would be warm and friendly, or cold and prejudiced against outsiders. We ask whether they think it would be easy for them to find and fit into a community which shares their language and culture. Finally, and very importantly, we ask how safe our panellists think they would feel in the city. The Prerequisites This is the section where we ask people about how they perceive the basic qualities of the city: what they think it would be like to live there, how easy they think it would be to find satisfactory, affordable accommodation, and what they believe the general standard of public amenities is like – schools, hospitals, public transport, sports facilities, and so on. Overall Rankings Rank London 1 Paris 2 Sydney 3 Rome 4 Barcelona 5 Amsterdam 6 New York 7 Los Angeles 8 Madrid 9 Berlin 10 San Francisco 11 Toronto 12 Geneva 13 Washington 14 Brussels 15 Milan 16 Stockholm 17 Edinburgh 18 Tokyo 19 Prague 20 Hong Kong 21 Singapore 22 Rio de Janeiro 23 Beijing 24 Mexico City 25 Moscow 26 Johannesburg 27 Cairo 28 Mumbai 29 Lagos 30 |
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